ViewSonic Launches 2022 ColorPro Award to Capture “Breakthrough” in Photography and Digital Art


BREA, Calif., August 15, 2022 /PRNewswire/ — ViewSonic[i], one of the world’s leading providers of visual solutions, is launching the 2022 ColorPro Award, inviting all creators to submit their work under the theme “Breakthrough”. In addition to photographs, a new “Digital Art” subcategory has been added to the contest. Bids will be open from August 15 to September 16, 2022. Participants will have the opportunity to receive packages worth nearly $20,000including cash prizes.

As the ColorPro Award enters its third year, ViewSonic will partner with SHOOTERS, PANTONE®, Capture One, Calibrite and Shoot The Frame. The partners will be part of the jury and will also provide production tools as prizes. Prices include ViewSonic ColorPro monitors, Capture One licenses, PANTONE color products® and Calibrite, and exclusive subscriptions to Shoot The Frame to help creators optimize their workstations.

“In 2022, we achieved a breakthrough ourselves by transforming the ColorPro Award into a global creative visual competition by expanding the scope, from licensing various digital art submissions to bringing in more partners and creators. in the global community,” said Oscar Lin, general manager of the monitor business unit at ViewSonic. “We look forward to seeing how creators can step out of their comfort zone and achieve their artistic ‘breakthrough’. We also hope to inspire creators around the world to pursue the breakthrough moment, pushing them to explore uncharted territories and trying new things.”

The “breakthrough” can be expressed through landscapes, portraits, 2D concept art, comics or any other type of photo or digitally generated art. All submitted entries will be evaluated based on three main criteria: (1) Overall impression conveyed and emotion conveyed; (2) originality, creativity and storytelling; (3) technical execution, such as lighting, exposure, color and tone.

ViewSonic also invited four ambassadors to share their “Breakthrough” moments. Luke Stackpoole captured the elusive Bengal tiger after an arduous wait, showing that patience can bring moments of breakthrough. Ron Timehin shared photos from his first solo photography book, “London Fog,” a milestone that opened many doors for him. For luke jackson, these are the small victories in a winding course. Her photos reflect her appreciation for “mini” breakthroughs. Alice GreenfieldHer biggest breakthrough was starting her own business – a giant leap of faith to leave behind the security of a full-time job, much like being in the wild waters of an ocean.

Contest details

  • Open for submission: August 15, 2022, 12:01 a.m. (PST) at September 16, 2022, 11:59:59 PM (PST).
  • How to Enter: Entrants must submit photos or digital art that matches the “Breakthrough” theme in the respective category on the event site.
  • Price :

Photography – Jackpot

  1. USD5000 cash prize
  2. A ColorPro VP2786-4K monitor
  3. Pantone Formula Guide Set
  4. Pantone Skin Tone Guide
  5. Pantone Connect 1 year with Pantone Color Match Card
  6. A Pantone Color of the Year Mug
  7. Calibrite ColorChecker Studio with ColorChecker Passport Photo 2
  8. Capture One Perpetual License
  9. 12 Month Premium Shoot The Frame Subscription
  10. Potential international exposure

Photography – Second prize

  1. ColorPro VP2776 ​​Monitor
  2. Pantone Connect 1 year with Pantone Color Match Card
  3. Calibrite ColorChecker Display Pro with ColorChecker Classic Mini
  4. A Pantone Color of the Year Mug
  5. 12 Month Premium Shoot The Frame Subscription
  6. Capture One Perpetual License

Photography – Third Prize

  1. ColorPro VP16-OLED Monitor
  2. Pantone Connect 1 year with Pantone Color Match Card
  3. Calibrite ColorChecker Display Pro + ColorChecker Classic Mini
  4. 12 months Shoot The Frame Premium subscription

Digital art – Jackpot

  1. $4,000 cash prize
  2. ColorPro VP2786-4K Monitor
  3. Pantone Color Bridge Guide Set
  4. Pantone Connect 1 year with Pantone Color March Card
  5. A Pantone Color of the Year Mug
  6. Calibrite ColorChecker Studio with ColorChecker Passport Photo 2
  7. Potential international exposure

Digital art – Second prize

  1. ColorPro VP2785-2K Monitor
  2. Calibrite ColorChecker Display Pro with ColorChecker Classic Mini
  3. Pantone Connect 1 year with Pantone Color Match Card
  4. A Pantone Color of the Year Mug

For more contest details, please visit the event website: https://www.viewsonic.com/colorpro/event/colorproaward2022

About Calibrate

Calibrite is dedicated to providing the best solutions for photographers, filmmakers, designers, and content creators who love color and demand the best tools for their color-critical workflow.

About Capture One

Capture One offers award-winning photo software to empower image creators around the world. With powerful editing and workflow tools, Capture One makes photo editing more seamless and precise than ever. With unparalleled color management and reliable tethered support for all major camera brands, it’s preferred by professional photographers and studios worldwide.

About the SHOOTERS

Shooters is a global creative community that organizes unique, high-energy events for creators to shoot, network and meet like-minded people around the world. Thanks to the power of social media, the community and collective has numbered in the millions since 2016 and continues to grow rapidly around the world. There are currently 12 hubs worldwide, with more to launch in late 2022. Welcome to our community. For more information, visit @world.shooters @uk.shooters or www.worldshooters.com.

About Shoot The Frame

Shoot The Frame, launched in 2012, is a suite of monthly photography awards. Join professional and amateur photographers from around the world and enter your best portrait, landscape and wildlife photos for a chance to win fantastic prizes and international exposure. https://shoottheframe.com/

About Pantone

Pantone provides the universal language of color that empowers brands and manufacturers to make critical color decisions at every stage of the workflow. More than 10 million designers and producers worldwide trust Pantone products and services to help them define, communicate and control color from inspiration to realization, leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and products. pattern. Pantone standards include digital and physical color specifications and workflow tools. The Pantone Color Institute™ provides custom color standards, brand identity and product color advice, and trend forecasts, including Pantone Color of the Year, fashion show colors, color psychology and more. Pantone B2B Licensing integrates the Pantone color system into various products and services, enabling licensees to communicate and reproduce Pantone values ​​and improve the efficiency of their users. Pantone Lifestyle brings color and design together in apparel, home and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook and LinkedIn.

About ViewSonic

Founded in California, ViewSonic is one of the world’s leading providers of visual solutions and does business in more than 100 countries around the world. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions including monitors, projectors, pen displays, commercial displays, all-in-one LED displays, ViewBoard interactive displays and the myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has established a strong position to provide innovative and reliable solutions for the education, business, consumer and professional markets and to help customers “see the difference”. To learn more about ViewSonic, visit www.viewsonic.com.

This press release contains forward-looking statements that reflect the Company’s expectations regarding future events. Actual events could differ materially from those anticipated in this document. Program, prices, specifications and availability are subject to change without notice. ViewSonic and ViewSonic trademarks are trademarks or registered trademarks of ViewSonic Corporation in United States and/or other countries. All other company names and trademarks mentioned herein are the property of their respective companies.

[i] The contest is organized and sponsored by ViewSonic International Corp., located in New Taipei City, Taiwan. ViewSonic International Corp. is a subsidiary of ViewSonic Corp. located in California, USA.

SOURCE ViewSonic Corp.

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