The world of photography is currently going through what I think is a cutting edge cinematic renaissance. This year we had a bunch of new movies announced. But more than that, the film has made a comeback in major marketing initiatives. Companies hire photographers to film certain things. And today, film and digital photography can really coexist.
Let’s give a brief overview of the people who shoot movies professionally or create incredible works that we have described in the last two years:
These are probably some of the people who should eventually be taught in textbooks for their authenticity. These people don’t make movies because it’s a meme or a trend; they do it because it offers them something totally different. They don’t stick filters on digital photos; they highlight good work instead of feeding algorithms. It’s a part of what we’ve lost in photography that hopefully the film renaissance can teach us again.
But let’s not just talk about photographers. Some brands try to highlight this in a sustainable and achievable way. There’s Kodak, Fujifilm, Lomography, CineStill, Ilford, KONO and others. There are tons of simple, vanilla flicks out there. But there are also a lot of these simple films that are given a little more flavor. The Brooklyn Instant Film Initiative pre-exhibits some of its films for sale. The same goes for the people of Kono. And there are tons more.
Arguably, there are more film companies than digital camera companies.
So what is the point of this post? For years we have featured tons of movie photographers. It’s time to give the movie another chance. You don’t need to develop it yourself. You can help a laboratory specialized in this field. For anyone new to photography, film makes you a better photographer by forcing you to work in a different way. For anyone who has shot on film and has given up on going digital, reconsider the importance of patience and what this cinematic renaissance can teach.
Most importantly, don’t spin just one roll of film. Shoot a bunch of them and have them scanned. Is it expensive? Yes, but a whole new lens too. A brand new lens will last you a while and only stick with one camera mount. But the treasure of information you learn from photographing with film will stay with you forever. And there’s no guarantee on that because it’s self-return. You’ll take it with you no matter what camera system you use.
Now here’s the biggest realization: you don’t have to be a film or digital photographer. You can do both in the movie revival. In fact, many of these photographers shoot both film and digital. One stand can really be better for one type of job while the other does a better job for something else. If you don’t understand why, give it a try and see why so many photographers are returning to film. Even people who primarily use their phones use cameras to film in a completely different way.
Why not you ?