The HUAWEI P50 series: a new era of photography that breaks the boundaries of physics


A legend reborn, the new HUAWEI P50 Series returns to the philosophies that are at the heart of high-end photography, with its True to Life camera philosophy, revolutionary HUAWEI XD optics and redesigned camera experience.

“The HUAWEI P Series has always stood for passion and pursuit of the highest quality, aesthetics and photographic experiences. It represents a new chapter in Huawei’s history of camera excellence, as well as a paradigm shift in mobile photography, aesthetic design and all-scenario experiences. By integrating HUAWEI XD Optics into a smartphone for the first time, we continue to make the impossible possible while ushering in a new era of smartphone photography.” , said Akhram Mohamed, vice president of operations of Huawei Consumer BG.

A new era of Huawei photography

The HUAWEI P series has always enabled users to capture the beauty of life through photography. The multi-camera setup of the HUAWEI P9 series was followed by the portrait camera of the HUAWEI P10 series and the pioneering AI photography of the HUAWEI P20 series. The HUAWEI P30 Series brought a revolutionary periscope zoom experience, before the HUAWEI P40 Series ushered in the era of Huawei computational photography. Now, the new HUAWEI P50 Series is set to revolutionize smartphone photography once again.

The HUAWEI P50 Series dual-array camera system delivers true-to-life images with extreme clarity and high dynamic range. Balancing the capabilities of multiple lenses, a 10-channel multi-spectrum sensor, HUAWEI XD optics, XD Fusion Pro image engine and other innovations, the dual-array camera system delivers incredible photography capabilities in a lightweight form factor.

All-new, physics-defying HUAWEI XD optics allow consumers to capture stunning images. For the first time, the optical imaging system features computational capabilities, creating the industry’s first inclusive image signal restoration system that can apply computations to rectify optical errors and reproduce fine detail. This exceeds the limits of optical design to restore up to 25% of the image signal.

True-to-life camera experience

The HUAWEI P50 Series brings a new photographic experience to users, easily creating outstanding images and videos. The HUAWEI P50 Pro supports an unprecedented 100x zoom range, helping users capture any object at any distance. Close-ups are bursting with detail, while zooms up to 100x are incredibly clear. The ultra-wide-angle lens has a 13mm equivalent focal length for wide shots and supports macro photography as close as 2.5cm from the lens.

The True-Chroma picture engine delivers the highest possible color accuracy, creating images that reflect what is seen by the human eye. The ambient light detection system uses a 10-channel multi-spectrum sensor, which is coupled with color calibration of over 2,000 colors across the wide P3 color gamut, to improve its ability to detect ambient light and average accuracy color tint by 50% and 20% respectively. The colors are more varied than ever, faithfully reproducing the true colors of real life.

The HUAWEI P50 Series supports 4K video recording over the entire zoom range. The all-new AIS Pro image stabilization solution helps users easily capture steady handheld video even in zoomed 4K time-lapse mode, allowing users to distill the beauty of time, while AI cinemagraphy is ideal for creative shots that feature minor movement. For editing, users can import videos by tapping “Edit” in Gallery.

The Huawei P50 series exceeds all expectations, with a full range to meet all needs. Whether you are a content creator, in need of exceptional camera qualities; a professional who needs MeeTime for meetings; or a tech enthusiast interested in the capabilities of the latest smartphone innovations – there’s a device for you. Choose from the HUAWEI P50 Pro, HUAWEI P50 Pocket Premium Edition and now the HUAWEI P50.

The HUAWEI P50 is now available on the Huawei Store (online) and at all retailers. Buy the HUAWIE P50 for just R16,999 and get a pair of HUAWEI Freebuds 4i worth R1,499.

#CelebratingLegendsWithHUAWEIP50

If you like the HUAWEI P50 Pro and the HUAWEI P50 Pocket Premium Edition, you will be interested in the features and quality that the new HUAWEI P50 has to offer. The HUAWEI P50 joins the legendary HUAWEI P50 Pro and HUAWEI P50 Pocket Premium Edition series.

Photography captures the good, the priceless and the legends of everyday life. From your best friend to your super mom, everyone has their caption. The all-new HUAWEI P50 celebrates all legends and we want to know yours!

How to enter

Share a photo and/or video of your caption on Huawei’s social pages and explain why you selected your caption for a chance to win the new HUAWEI P50 worth

at R16,999 or the grand prize of R50,000 in vouchers. Visit Huawei’s social pages for more details on the legendary campaign.

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