How lifestyle photography became a major profession in India



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Photography in India suffered a amazing metamorphosis in the last years.

Until a few years ago wedding photography was the only viable career option in India. However, with the With significant growth in the media and printing industry, photography is becoming one of the most lucrative professions.

Lifestyle photography is all the rage in India.

It’s a flourishing industry, like every newspaper, magazine and digital platform needs a good photographer. It’s a career choice to explore. With a growing social media market, photography has branches out into several streams, each producing many jobs.

Among the different genres of photography, lifestyle photography is a recent trend.

What is lifestyle photography?

Lifestyle photography captures everyday life and tells it with an artistic touch. Social media platforms have become an open diary, as people document their daily lives and feature their social status, activities, clothes, possessions, and principles of life.

The popularity of candid image capture and the art of documentary photography has created a market space for lifestyle photography. The idea is to capture life as it is.

Besides technical skills, storytelling skills are a must as they focus on the story behind the image and therefore are a great way to unleash your creativity.

Cameras are now part of our daily lives.



Evolution of lifestyle photography

Lifestyle photography has always been a part of history. Cameras were first popular in Calcutta, shortly after its invention in France in the 1800s. During this period, photographers were only hired by the Maharajas to take their portraits and document their extravagant aristocratic life.

Modern photography in India evolved during the 1960s. However, the cost of equipment for color photography was so high that only the privileged could afford it.

Today, with the easy availability of DSLRs, smartphones and other equipment, cameras are now part of our daily life.

Lifestyle Photography Categories

Family photograph

Each family photo should tell a story. There are stories of love, trust, care, happiness, fun and crazy moments. Family photos are the most precious heirlooms passed on to the next generation.

A lifestyle photographer will capture real life as it happens. If you are a human person and enjoy capturing moments for families and loved ones which will help them freeze time and create memories for generations to come, then this is the right niche for you. .

Technological change is one of the engines of globalization. The easy cross-border mobility of the equipment has taken photography to a new level.

People want to capture all of life’s big and small moments, whether it’s pregnancy, childbirth, graduation, or catching children’s playful moments with their grandparents. And so, lifestyle photography flourishes, which also makes it a great career option.

Children photography

If you are an aspiring photographer inspired by children, then photography for children is one area to explore. The two most important qualities that one needs to have to be a good child photographer are the ability to capture moving subjects and you also need to have a lot of patience.

Capturing the magical moments of a child is a difficult task and you have to be extremely patient to be able to handle the situation.

When it comes to child photography, you have to have a lot of patience.



The greatest experience in life is parenthood, which usually goes unrecorded. The challenge is to capture all the chaos and turn it into art. The job of a photographer is to capture these fleeting moments and make them everlasting memories.

Parents are always excited to watch their children grow up and all the amazing things they will do in life. They frame photos of their newborns or children engaged in various activities and other funny, moving and happy moments. For this reason, there are many employment opportunities for child photographers.

Commercial photography

In order to connect with an audience and to bond emotionally with consumers, advertisers have always used photography.

People are drawn to the environment and the way of life, as well as the opportunities to improve their own world. Commercial photography includes city life, tourism, and interior space design photography for commercial spaces.

There is a growing need for good commercial photographers. We not only buy products but also emotion, whether it is food or fashion.

Modern fashion is no longer just about clothes; smart marketing strategies also focus on how and when to wear certain clothes. It makes fashion photography a part of lifestyle photography.

There is a growing need for good commercial photographers.



A competitive world

In this digital age, lifestyle photography has become a powerful tool for communicating and expressing oneself.

With the advent of digital cameras, the demand for good photographers has paved the way for photography as a growing career option for many. It turns out he’s very competitive. High quality photographs are now in great demand.

Zion Market Research said the global demand for digital photography is expected to reach approximately $ 110.79 billion in 2021.

Recent research on the global digital photography market reveals a robust growth rate in India, making lifestyle photography a promising career option.

(Image credits: Shutterstock)

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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