Hooker Furnishings Chooses ALL3D for Infinitely Customizable 3D Lifestyle Photography





Hooker Furnishings has announced that it has signed a subscription agreement with ALL3D to create fully digital images for its latest home furnishing product group, the Trade & Market Double. This new line, aimed at the next generation of consumers, offers an assortment of fashion-forward, globally-inspired designs for small spaces.

ALL3D, a San Francisco-based technology startup with a state-of-the-art 3D platform, provided to customers on a subscription basis, will create highly customizable realistic images of furniture and other home products in scenes of infinitely customizable pieces. Clients like Hooker Furnishings can use these digital assets to create marketing and sales materials at a fraction of the cost and time of traditional methods. By working with ALL3D, Hooker Furnishings will be able to keep its images new and fresh and quickly develop new products for the Commerce & Market brand.

“We are thrilled to work with a high-tech company like ALL3D to revolutionize the way we market and present our products,” said Johne Albanese, Chief Marketing Officer of Hooker Furnishings. “Technology is at the heart of the lives of the next generation of consumers we are targeting with the Commerce & Market line, and ALL3D gives us the best way to create high-quality lifestyle imagery quickly and easily.”

“We are thrilled to add Hooker Furnishings to our growing list of great companies that use ALL3D to reduce marketing costs and bring new products to market faster,” said Amra Tareen, CEO of ALL3D. “By partnering with us on a subscription agreement, Hooker Furnishings will have unlimited use of our platform to create exciting new products and marketing images. ALL3D’s platform allows us to adapt images to the client rather than using a predefined library of virtual scenes.”

The first Commerce & Market products created on the ALL3D platform are already on the Hooker Furnishings Website. “High-quality 3D lifestyle images in highly personalized virtual environments are the future of bringing furniture to market segments, and we look forward to working with ALL3D to bring our products to life, virtually,” Albanese said.


About Hooker Furnishings

Based in Martinsville, Virginia, Hooker Furnishings is ranked among the nation’s largest publicly traded sources of furniture and comprises 12 operating businesses. These brands include: Hooker Furniture, Hooker Upholstery, Bradington-Young, Sam Moore Furniture, Shenandoah Furniture, H Contract, Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality and Sunset West. Hooker Furnishings Corporation headquarters and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China and Vietnam. The company’s shares are listed on the Nasdaq Global Select Market under the symbol HOFT.

About trade and market

Targeting the next generation of furniture buyers, Commerce & Market is a line of accent and used pieces developed with interior designers in mind. The products offer a dynamic palette and flexible part applications and the assortment of modern, updated designs featured within the brand includes a variety of materials and styles to inject a more youthful sensibility into the company’s portfolio. . Commerce & Market’s curated designs feature an eclectic assortment of materials including cast metals, bone inlay, marble, stone, travertine, painted glass, acacia solids, pecans, oak, mango wood and walnut veneers in a variety of rich finishes.

About ALL3D

ALL3D (www.all3d.ai) is a San Francisco-based startup that uses proprietary technology to create 3D models and images that furniture makers and retailers can use in marketing and product design. Created by a group of furnishing experts with long experience in the industry, ALL3D’s technology and subscription model is an end-to-end solution that allows its customers to easily download existing products or design and quickly make new products; create product images and 3D part scenes; and easily change the materials, colors, and other attributes of images. This allows customers to create endless variations at a fraction of the cost of traditional photography and other methods.

Furniture industry news and in-depth magazine articles for furniture retailers, furniture manufacturers and furniture distributors.

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