Claudia Schiffer: “90s fashion photography wasn’t meant to be consumed instantly” | Entertainment


Claudia Schiffer says fashion photography was never “designed to be consumed instantly via social media.”

The 51-year-old model lamented the changes in the industry – like how digital media has overtaken many print magazines – to celebrate the launch of her photobook “Captive!” Fashion photography from the 90s, which is linked to the exhibition she organized at the Dusseldorf Museum Kunstpalast.

Asked about the differences between analog and digital photography in fashion, she told PENTA: “Well, everything was shot on film and the tests were in the form of Polaroids to assess light, composition and color.

“Today, editing is done on screen and images can be consumed instantly through social media.”

The catwalk queen suggested that magazines had more cultural clout, while shoots had bigger budgets, which meant longer trips and closer ties to the people she worked with.”

She explained: “In the 1990s, magazines were like fashion bibles, with every cover and every page carefully dissected. Budgets were much bigger and literally an on location shoot could last more than a week. So many friendships were formed on these trips. »

Some of her friends met on those trips – such as fellow fashion heavyweights Kate Moss, Naomi Campbell and Helena Christensen – have been included in the book, which features photos from a range of talented photographers.

Of the ‘strongest’ shots in the book, Claudia said: ‘Think of Mario Sorrenti’s Kate Moss for Calvin Klein, with art director Fabien Baron, or Mario Testino’s legendary series for Gucci directed by Tom Ford and styled by Carine Roitfeld — these campaigns have become part of the style conversation.

“The most memorable images are often provocative and challenge our perception of femininity. Look at the work of Juergen Teller, he makes you see beauty in a different way.”

The template reflected that the era “really resonates now” due to the current trend of people “collaborating” to create new ideas.

She added: ‘The boom has been fueled by the global appetite for fashion and the range of media from MTV to mainstream magazines including Vogue and Harper’s Bazaar, and a new guard of style titles such as The Face, Self Service, iD and V Magazine. .

“The 90s gave way to the birth of the top model but also of the superstar designer, stylist and photographer. And fashion. Wearing a Chanel jacket with vintage jeans, tight Alaia dresses and sneakers, the grunge of Marc Jacobs or a Helmut Lang suit “…it was his mix of ups and downs that was individual, fun and cool. It really resonates now, when so many young creatives are collaborating and doing things, starting from scratch.”

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