#BREexclusive. On your Christmas list: photographic art with Anca Duse

For this Christmas, Business Review has launched a list of Romanian entrepreneurs and companies offering Christmas packages and gifts. Business Review spoke to Anca Duse – founder of AncaDuse.com, a creative photography company, which recreates various scenes in miniature – now depicted for the 2022 calendar and planner.

How do you describe your job to someone who doesn’t know anything about your offers?

My work is best described by customer reviews. Most of them find my concept photography to create a colorful Alice in Wonderland feeling, providing inspiration and a wow factor to the eyes.

I started this ‘miniature’ project in 2020, during the March lockdown, with the aim of documenting how my former life as a traveler suddenly changed. So, I replaced the great outdoors with miniature worlds, seeking beauty even in times of uncertainty. Each photographic project is unique and is made from flowers, fruits and other very familiar objects. The character is only there to remind how amazing this world is still.

After a while I wanted to give my work a physical dimension and started producing fine art prints, spruce calendars and creative notebooks based on my photographic creation.

Why choose a tailor-made gift (or a careful selection) for Christmas? Why yours?

I honestly believe that I have to stay in line for People’s Choice as there are so many established creators and artists doing amazing and organized work.

Choosing a custom preset means, in my opinion, that you care a bit more about who gets it and your role in the community.

Usually, a tailor-made gift is made by a local designer, in a limited number of copies (or even unique pieces) and often with a lot of work. In the end, besides the object, there are two dimensions: the emotion that presents itself is created and, in a more down-to-earth perspective, the economic circle that is closing. Choosing to buy from a local designer means supporting a small business.

How did you prepare for this festive period? Do you expect increased sales?

We are going through a difficult time where planning is almost impossible. It’s more about adapting and reacting quickly with hopefully inspired business decisions. Yes, I expect sales to increase as I have diversified the product selection in my ancaduse.com store. Now people can choose to invest in a wider selection of fine art prints, framed prints, calendars, and notebooks if something appeals to them.

What is the most important lesson you learned while creating your product?

Come to think of it, there are a few lessons I’ve learned in a year and a half of being on my own and starting my creative business, but the most important is the relationship you build with people. I feel grateful that I can bring a drop of color and inspiration to the lives of others and have a path to follow. The rest of the circle closed naturally, but not without effort and hard work, I must say. At least in my case.

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