For the company’s latest #ShotOniPhone contest, Apple is highlighting one of the most advanced features of the still-fresh iPhone 13 lineup by launching an online challenge purely focused on macro photography. iPhone 13 users around the world are invited to take their best, most artistic macro shots and submit them via Instagram or Twitter to a panel of judges responsible for selecting 10 winning photographs in April.
Apple regularly organizes these kinds of competitions whenever a new flagship comes out. You may remember Apple’s call for Best Night Mode Shots of 2020, which resulted in some truly remarkable incredible shots from users around the world.
The winners of this iPhone macro photography contest, much like previous iPhone challenges, are then celebrated in a gallery on the Apple Newsroom, as well as on Apple’s official Instagram and other accounts. The best of the best are then considered for digital campaigns, Apple Store locations, billboards, or various public photo exhibits.
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And while the press release for the iPhone macro photography challenge doesn’t mention any specific monetary compensation, we know the company is very keen on making sure artists are compensated for their work.
The fine print from the latest #ShotOniPhone challenge indicates that 10 winning photographers will receive licensing fees for use of those photos in Apple’s marketing channels. The photographers in question will retain the rights to their respective work, but submitting a photo grants Apple a “one-year, royalty-free, worldwide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works from and reproduce the photo on Apple Newsroom, Apple Twitter, Apple Instagram, Apple WeChat and Apple Weibo accounts.
“If your photo is selected to appear in marketing materials, you further agree to grant Apple exclusive commercial use of the photo for the term of the license.”
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All of this wouldn’t mean much if you didn’t know how to activate the iPhone 13’s macro photography capabilities in the first place.
The camera system automatically switches to macro mode when the lens is brought closer to a subject. Since macro photography allows you to take a sharp, incredibly detailed photo as close as 2 centimeters from your subject, it opens up a lot of possibilities for artistic shots focused on the texture of everyday objects like an eye, a coin coins, fruit or other. food shots or latte foam.
Get the photo you think will complete the challenge. Once you’re happy with it, upload it to Instagram and/or Twitter using #ShotoniPhone and #iPhonemacrochallenge. That’s all it takes to get in. The photos will then be presented to a jury made up of Apple employees and professional photographers Anand Varma, Apeksha Maker, Peter McKinnon, Paddy Chao and Yik Keat Lee.
iPhone 13 macro photography is possible thanks to the newly calibrated Ultra Wide Camera, which features a wider ƒ/1.8 aperture and a new autofocus system to improve 92% shooting in low light environments. This ends up allowing for more detailed and impressive macro images. Apple has provided some tips on how to capture the best macro shot so you have a chance to win against the inevitable flood of real-life photographers who will also enter.
- Be sure to get close to your subject – you can get as close as 2 centimeters (about an inch).
- Place the main focus point near the center of the frame because that’s where the sharpest focus is when shooting macro on iPhone.
- Tap an area of the viewfinder to set a specific focus point.
- Shoot at 0.5x to capture an ultra-wide field of view or try shooting at 1x for tighter framing – iPhone will automatically switch cameras as you get closer while maintaining 1x framing.
Photos can be submitted by February 17. The winners will be announced in April.