Former Shopify Director of Design and User Experience Verne Ho has launched an online platform dedicated solely to helping designers improve their watch photography skills with tutorials, resources, tools and photo reviews.
Finding the link between watches and photography
Ho is a designer, photographer, and former director of design and user experience at Shopify. Shopify acquired Ho’s design studio, Jet Cooper, in 2009, and after a “fulfilling run”, he left the role in late 2020 to pursue his next career and business venture.
Watch Studies is the brainchild of this venture and is an online photography studio designed to help equip independent watch brands and visual designers with the skills and tools they need to create better watch photos. Ho shares many photography tutorials for enthusiasts and professionals in the profitable watch industry.
Ho’s background and interest in photography was mostly in street work and architecture, but with the pandemic in full swing in 2020, he stopped wandering the streets and turned his lens into a other direction.
“I naturally turned to another of my passions: collecting watches,” says Ho. PetaPixel. “Coming to acquire a new piece to commemorate the birth of my daughter, I found myself wanting to tell visual stories about the meaning of this watch and others in my collection.”
It wasn’t until he started Watch Studies that he realized the close connection between photography and watches through storytelling. For Ho, watches are full of stories. They can be sentimental, personal, historical or cultural.
With photography being a powerful tool to capture and share these stories, it was a great match and a solid foundation for her new project.
In the short time since the launch of the project, Watch Studies has amassed thousands of followers on his Instagram where Ho shares brief insights into the world of watch photography, mixing practical and simple shooting tips. appreciation of the different watches he has captured.
But only on the Watch Studies website can photographers find shots and behind-the-scenes shoot setups with the brands Ho has worked with, as well as various downloadable resources. Those who sign up for the highest membership tier also get one-on-one access to Ho for photo reviews and creative advice video calls.
“Leveraging my wealth of experience as a seasoned designer and creative director at Shopify and beyond, my job is to accelerate a watch collector’s natural love for storytelling on the path to creative entrepreneurship. “, says Ho.
“Removing nuance and focusing on the watch industry, Watch Studies actually aims to empower a new wave of digital creators from a ‘niche’ market.”
All Watch Studies content can be found on the platform’s website.
Picture credits: Photos by Verne Ho.